Etihad signs BD4’s AI-driven precision digital model for enhanced customer experience

Etihad Airways has signed a Memorandum of Understanding (MoU) with BD4 to support “digital touchpoints” and to optimise customer online experience. BD4 says that precision AI models provide relevant data due to targeted user interaction that will help Etihad to deliver solutions to empower their guests to take informed decisions thereby improving business. Frank Meyer, Chief Digital Officer at Etihad, said: “We look forward to the partnership with BD4. During an extensive evaluation, their team worked seamlessly with ours, supporting the development of a data-driven experimentation framework and enabling data-based decisions. We have already seen their industry-specific AI solution deliver