Etihad Airways acquires majority stake in Alitalia’s Millemiglia Frequent Flyer Programme

Etihad Airways has acquired a 75% stake in Alitalia Loyalty S.p.A, the owner and operator of MilleMiglia, Alitalia’s frequent flyer programme, with Alitalia retaining the remaining 25% stake. Alitalia Loyalty will become part of Global Loyalty Company (GLC), a loyalty and lifestyle company that allows Etihad Airways and its partners to target the global loyalty market more effectively, whilst driving technology and back office synergies. GLC also consists of Etihad Airways’ Etihad Guest, airberlin’s topbonus and Jet Airways’ JetPrivilege programmes. Together, Etihad Guest, topbonus, JetPrivilege and MilleMiglia have a combined total of 14 million members worldwide. The addition of MilleMiglia