Easyjet from today will allow 40,000 passengers to pre-book their seats on a range of routes this summer. As the boundaries between traditional airlines and low-cost carriers have become increasingly blurred, passengers can pay to choose their own seat or be allocated one free of charge. The service will cost £12 for premium places in the front or exit rows, or £3 for any other chosen seat. No doubt investors hoped that this service will provide additional revenue but it is in fact revenue neutral as it erases the gains from the ever popular speedy boarding. Easyjet is taking a

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