Atout France signs three-year partnership with EasyJet

Darren Wood
By Darren Wood November 6, 2019 08:55

Atout France signs three-year partnership with EasyJet

Atout France, and EasyJet have signed a new three-year contract continuing its collaboration between the two airlines first established in 2017.

The partnership will involve marketing campaigns with a common visual language, and collaborative social media and offline/out-of-home activity.

It will also prioritise research through the optimisation and sharing of findings, a global analysis of economic and tourism data including visitor traffic from the UK and Germany, year-on-year evaluation and benchmarking.

The extended three-year partnership campaign will evolve annually and thereby allow focus on various French destinations.

EasyJet’s regional general manager, Francois Bacchetta, commented: “As the first short-haul network in Europe and second airline in France, we are proud and happy to contribute to France’s attractivity across Europe through this partnership with Atout France. For the past 20 years, easyJet has been a key contributor to the French economy, flying passengers across the French regions.”

Atout France’s CEO, Caroline Leboucher, added: “Atout France is delighted to partner with EasyJet for this campaign, and together continue to welcome over 25 million British and German tourists to France.”

Darren Wood
By Darren Wood November 6, 2019 08:55