Atout France signs three-year partnership with EasyJet

Atout France, and EasyJet have signed a new three-year contract continuing its collaboration between the two airlines first established in 2017. The partnership will involve marketing campaigns with a common visual language, and collaborative social media and offline/out-of-home activity. It will also prioritise research through the optimisation and sharing of findings, a global analysis of economic and tourism data including visitor traffic from the UK and Germany, year-on-year evaluation and benchmarking. The extended three-year partnership campaign will evolve annually and thereby allow focus on various French destinations. EasyJet’s regional general manager, Francois Bacchetta, commented: “As the first short-haul network in Europe