Alaska Airlines offering tens of thousands of bonus miles to fliers willing to join its frequent-flier program and take a flight by October 1. Passengers located in North California that sign up to the carrier’s Mileage Plan can earn up to 25,000 bonus miles when they take a round-trip flight by that date. “This offer is exclusively for our customers in Northern California and represents one of the most generous Alaska Airlines Mileage Plan offers since the program began in 1983,” says Joe Sprague, Alaska’s vice president of marketing.

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