Royal Jordanian has signed a five-year deal to migrate to the SITA Airfare Insight fares pricing platform. It is the third Middle Eastern airline to use SITA to ensure the best fares for passengers.
Hussein Dabbas, CEO, Royal Jordanian, said: “SITA’s Airfare Insight will make a significant contribution towards speeding up our business processes and allow us to make fully informed fare changes in response to competitors in real time. Royal Jordanian expects that this will increase our passenger yields by reducing time to market for key fares which will beat the competition.”
“This innovative software tool will bring many other benefits to our business. Airfare Insight will eliminate paper records as all fare proposals can be reviewed online, filed and distributed electronically. It also allows direct feed of fares to websites and connectivity to revenue accounting and yield management,” he added.