Emirates and Wesgro have signed a Memorandum of Understanding (MoU) to boost visitors to Cape Town and the Western Cape.
Afzal Parambil, Emirates’ regional manager for Southern Africa, said, “Cape Town is one of our most visited and most consistently in-demand destinations on our African network. Through this agreement with Wesgro, a longstanding and essential regional partner, we will collaborate to unlock new growth opportunities and further stimulate inbound tourism from key destinations on our global network, by showcasing the beauty and breadth of experience that Cape Town and the Western Cape have to offer. This partnership also further supports and complements our plan to introduce a third daily frequency to Cape Town, served by our newest aircraft type, the Airbus A350. This agreement is another signal of our steadfast commitment to South Africa. We look forward to playing a meaningful role in Cape Town’s tourism success story for years to come.”
Signed by Parambil and Wrenelle Stander (Wesgro’s CEO) at the Emirates’ stand at WTM, the two firms will collaborate on driving tourism from markets including the GCC, Far East, and India.
Wrenelle Stander said, “As the tourism, trade, and investment promotion agency for the region, Wesgro continues to focus on stimulating demand, strengthening trade relationships, and unlocking new opportunities across priority markets. Partnerships with organisations such as Emirates offer system-scale opportunities to engage global stakeholders and accelerate this momentum. Through ongoing collaboration with airlines, tourism trade and industry partners, Wesgro is positioning Cape Town and the Western Cape as a leading destination for both business and leisure - offering world-class, premium experiences, with love from the locals.”