WestJet and Virgin Atlantic have enhanced their loyalty partnership.
Members can earn and redeem loyalty points on their preferred loyalty programme each other's codeshare flights.
“By broadening the ways members can earn and redeem WestJet points, we are making it easier for guests to get even more value out of every journey with WestJet and Virgin Atlantic,” said WestJet EVP and CCO John Weatherill.
“Our partnership with WestJet continues to strengthen, providing our Flying Club members more choice and connectivity in how they fly between Canada, the UK and beyond,” said Virgin Atlantic chief customer officer Juha Jaervinen.
This integration marks WestJet’s first new reciprocal loyalty partnership in nearly a decade and its first since launching its revamped rewards program last year.