The transatlantic route is the vital artery feeding IAG, American, Delta/Virgin Atlantic, United, TAP and many others. But, in past years, this most important of markets has been under attack from NAS and WOW. Between these two ULCCs (and when it comes to low cost long haul, these two airlines can be termed as ULCCs make no mistake, given that the mainline carriers are, in economy at least LCCs), the most important market of them all has had average fare prices slashed by some 32% over the past 12 months. This is set to fall further since WOW is now

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