Sabre and GOL announce passenger booking tech upgrade deal

Travel software provider Sabre and GOL Linhas Aéreas, Brazil’s largest domestic airline, have announced the implementation of Sabre Ancillary IQ for the carrier’s passengers. “Our purpose is to offer our passengers the best travel experience in the industry which is why the GOL brand has become synonymous with innovation and service,” said Renzo Mello, director of channels sales at GOL Linhas Aéreas. Ancillary IQ supports airline retailing strategies by “dynamically pricing individual ancillaries and enabling the creation of ancillary bundles”. “Given our shared commitment to innovation, it makes sense that GOL would be the first customer to deploy Sabre’s new,