Virgin Australia and Sabre expand partnership to enable new retailing and product distribution capabilities

Sabre has expanded its technology partnership with Virgin Australia. This agreement further strengthens the long-standing partnership between the companies while supporting Virgin Australia’s digital modernization efforts with the addition of Digital Experience, Sabre’s next generation e-commerce platform. “We are extremely happy with the results generated through the Sabre solutions we already have in place. The established Sabre PSS solution is a highly functional tool that has become a fundamental feature of Virgin Australia’s operations, and we’re pleased Sabre is able to support our e-commerce initiatives,” said Rob Sharp, Virgin Australia Airlines Group Executive. “We value the partnership we’ve developed with