In a new white paper, Skyscanner has set out its vision for the future of airline distribution and the changing role of metasearch. The paper, authored by the metasearch engine’s CEO and Co-Founder Gareth Williams, sets out Skyscanner’s intention to transition towards becoming a marketplace in which travellers can shop for a array of air fares with a seamless process from start to finish across any device. Williams argues that the evolving technology landscape, with the increasing consumer preference for mobile, and evolving click-tap platforms such as chat bots, has blurred the lines between what can be considered a ‘direct’

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