Singapore Airlines forges ahead with digital innovation blueprint

Singapore Airlines (SIA) has launched its Digital Innovation Blueprint through the unveiling of key bilateral partnerships with the Agency for Science, Technology and Research (A*STAR), Civil Aviation Authority of Singapore (CAAS), Economic Development Board (EDB) and National University of Singapore (NUS). The Digital Innovation Blueprint is part of SIA’s ongoing transformation programme under which it is significantly boosting its digital capabilities. The airline says that it has been progressively building an open innovation culture across the Group through staff involvement in digital projects, and supporting employees through digital training, such as in digital innovation and design and agile methodologies. A