Monarch Airlines selects RMS airRM

Monarch Airlines has announced it has selected Revenue Management Systems airRM software for revenue management, inventory control, and reporting tools. airRM will help Monarch identify sales opportunities and maximise passenger revenue, and will also enable the airline to closely control pricing and analyse performance through a suite of features. Martin Gibbings, head of revenue management at Monarch Airlines, said, “airRM software … will present our business with a great opportunity to further improve on the revenue management fundamentals already firmly in place. Increased user functionality, new forecasting tools and third party data feeds will also provide long term software support,