JetBlue Technology Ventures (JTV), the venture capital subsidiary of JetBlue Airways, has announced its investment in Transparent, the vacation rental market intelligence company, bringing the company’s total funding to $2.8 million to date. The investment will allow Transparent to continue to expand its commercial team. The financing aligns with JTV’s investment theme of “reimagining the accommodation experience” and extends to support the subsidiary’s broader goal of positioning JetBlue with startup-led innovation. In recent years the airline has expanded to become a full-fledged travel brand. Transparent builds and maintains a platform that aggregates data on vacation rental market conditions including prices,
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