GuestLogix, onboard store technology provider, has released the airline industry’s first handheld point-of-sale (POS) device. The AVATA-m, looks and behaves like a smartphone. Developed with ITWell, GuestLogix’ device uses the Microsoft Windows CE/Mobile operating system and has a touch screen-enabled graphical user interface. “We believe this new POS device will enable our customers to further maximize the sales in their onboard stores as well as at other travel touch points such as the airline lounge and the departure gate,” says Tom Douramakos, President and CEO of GuestLogix. “It delivers smartphone-like simplicity without sacrificing industrial-strength security, functionality, or durability.”
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