Avianca has adopted the Amadeus Altéa NDC (New Distribution Capability) solution, which allows the airline to provide its travel agency and metasearch customers with a more personalized product and rich media capabilities. By implementing Altéa NDC, the airline is also able to use different merchandizing techniques across all of its channels. This new agreement falls under the umbrella of Amadeus’ NDC-X program, which brings together all the NDC activities across Amadeus – as an IT provider and aggregator – under one roof. Amadeus Altéa NDC is a solution which enables airlines using Altéa PSS (Passenger Service System) to distribute their

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