Amadeus to manage Korean Air’s ‘Skypass’ loyalty program

Korean Air has selected Amadeus Customer Loyalty Suite to manage its lifestyle loyalty program, Skypass. To achieve its business objectives, Korean Air was looking for a high-performing loyalty system and Amadeus is the best fit to help Skypass identify and engage with its customers and grow its membership base. According to Korean Air, Skypass is one of the largest and most recognised frequent flyer programs in the Asia Pacific, in operation for more than 35 years. Young Soo Yoo, Managing Vice President & Head of Loyalty, Korean Air, said: “Of all the partners we considered, we found Amadeus to be the most trustworthy, not only