Amadeus IT calls on the travel industry to adopt ‘lean’ thinking if it wants to deliver true customer value

A new study commission by Amadeus IT urges travel businesses to adopt and apply the principles of ‘lean’ thinking across IT and operations, in order to create an industry that can better detect, understand and respond to customers’ increasingly complex and changing needs. ‘Cleared for take-off’, written by innovation forecaster James Woudhuysen, argues that only by embracing lean thinking in IT, and removing those activities that do not create value for the customer, can the industry also have more control over both system complexity and costs. Perhaps crucially, with the advent of rapidly changing consumer preferences, the proliferation of search,