TAP Air Portugal has committed to using the Travelport Rich Content and Branding airline merchandising solution. The deal with the Portuguese carrier means that 91 airlines have signed up to the platform, including British Airways, Delta, Ryanair, Iberia, easyJet, WestJet and United Airlines. The solution allows airlines to more easily manage how their products are visually presented and described to travel agencies. Agents using Travelport’s Smartpoint point-of-sale solution can access airline content as well as comprehensive descriptions within their existing workflow, enabling them to speed up the booking process and increase revenue. TAP’s commercial vice president, Carlos Paneiro, said: “By
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