AirAsia Group appoints Chief Commercial Officer

AirAsia Group has appointed former adidas executive Colin Currie, as its Chief Commercial Officer, who will develop a consumer centric strategy using data to optimise growth and meet the financial objectives across AirAsia’s airlines and digital units. The appointment is effective from November 10, 2021. As the former Managing Director of adidas Asia-Pacific, covering Greater China, South Korea, Japan, and Southeast Asia and Pacific countries, Currie was responsible for making adidas one of the hottest consumer brands in the region, growing the company’s revenue fivefold in Greater China and narrowing the market share gap from fourth to head to head