United strategy impresses; Blackbird ABS sets new records

United Airlines is moving to protect its market share from the ultra-low-cost carriers (ULCCs) with the further segmentation of the cabin with the introduction of a basic economy product. This will involve no carry-on luggage in overhead bins, no seat choice and boarding last. This basic option serves to enhance the existing economy offering. United’s Basic Economy product will be on sale in early 2017 for travel in the second quarter next year. This is a very welcome development from United for all shareholders. The United brand will carry the change through and brand, make no mistake, is king in