Since deregulation, the Japanese low-cost carrier market has been growing at speed. Some thought that with Japan Airlines (JAL) back in good order, it and ANA would stifle low-cost demand after some time. Close to ten years since the final round of airline market deregulation, eight low-cost airlines control just over 10% market share. Of the eight, the big four are Peach Aviation, Vanilla Air, Jetstar Japan and Spring Airlines Japan – of these Jetstar Japan and Peach Aviation are the two low cost airlines that are generating most of the growth. Both are partly owned by none other than

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