The plight of SpiceJet is something that I cannot shake from my mind. This is an airline that is carrying out a survival plan of action – staging massive ticket sales to rake-in cash for working capital for most of 2014. SpiceJet has had success with this strategy before – it knows it needs to get passengers on seats and make up the lost margin on ancillary revenue sales. Recent figures showed that this process was having some success and as such the airline could yet grow itself out of its current dire cashflow situation. But leased aircraft are at
This content is restricted to site members.
If you are an existing user, please login below.
New users may register below.