The US majors are all introducing ultra low cost economy fares to better compete with the ULCC Frontier, Spirit and Allegiant, while Singapore Airlines is also moving to introduce more economy seats with the addition of its longer range A350s into its fleet in 2018. As part owner of Vistara and NokScoot, and ownership of its own low-cost Scoot brand, SIA wants to replicate the success of these low-cost carriers and revive the flagship brand. SIA chief executive officer Goh Choon Phong has commented on how the airline has struggled to compete with gulf carriers, which are encroaching on its
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