In a recent FT article, Meg Whitman – the tech executive, ex HP CEO – said that all businesses need to think, “who’s coming to kill me?” Likewise, Lisa Bodell, writing in Forbes, has pioneered a technique called ‘Kill the Company’, which proactively identifies threats to a business to reveal its greatest vulnerabilities. It is sage advice that aviation companies would do well to heed. Digital is challenging most industries and forcing legacy business to re-evaluate their tried and tested business strategies. Banks, for example, have been under pressure from digital/online services for many years but are only now acting

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