After what has been described as a fierce bidding war, Alaska Airlines has secured the acquisition of Virgin America for $57.00 per share in cash, which values Virgin America at $4bn that includes existing Virgin America indebtedness and capitalized aircraft operating leases. “With an expanded West Coast presence, a larger customer base, and an enhanced platform for growth, Alaska Airlines will be positioned to provide more choices for customers, increase competition and deliver attractive returns to investors,” Alaska Airlines said in a statement. The combination expands Alaska Airlines’ existing footprint in California, bolsters its platform for growth and strengthens the

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