Southwest and Sabre announce sales software deal

Southwest Airlines has announced a tie-up with Sabre Corporation to use the sales software system PRISM. Hosted in Google’s cloud system, PRISM “automates, aggregates and analyses corporate sales information globally, providing companies with the decision science to build the right offers for the right customer” and “offers daily booking data, new user analytics, API connections to link to airline CRM systems, and enhanced user tools to streamline sales teamwork with partner airlines and commercial clients”. “We can now simplify the contracting process as we continue on our journey to remove friction while bringing more savings, simplicity, and total value when