SIA launches new global brand campaign

Singapore Airlines (SIA) recently launched its latest global brand campaign, which will run on television, print, digital, out-of-home, and social media platforms. The campaign is titled ‘Welcome to World Class. Lee Lik Hsin, Executive Vice President of Commercial, Singapore Airlines, said: “At Singapore Airlines, service excellence is deeply ingrained in our DNA and our customers are at the heart of everything we do. This campaign highlights our unwavering commitment to deliver a world-class travel experience, no matter the duration of the journey.” The campaign reflects airline’s commitment to delivering an exceptional customer experience through a 90-second campaign video.