Monarch Airlines has hired corporate advisory firm Dean Street Advisers, to assist the carrier’s parent company Monarch Holdings to attract private equity investment. The drive to attract investment is part of Monarch Group’s intentions to compete against LCCs Ryanair and easyJet on the basis of service provision. Last week Monarch Group was reported to have approached its owner, Swiss businessman Sergio Mantegazza, over a £60million cash injection associated with the airline’s fleet renewal plan.
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