The International Air Transport Association (IATA) called for new thinking on the relationships between partners in the air transport value chain in order to attract the $4-5 trillion that will be needed over the next 20 years to meet the growing demand for aviation-enabled connectivity. The call came in an IATA study supported by analysis from McKinsey & Company, “Profitability and the Air Transport Value Chain”, which shows that returns on capital invested in airlines have improved in recent years, but are still far below what investors would normally expect to earn. “The airline industry has created tremendous value for
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