Etihad’s “sustainable aviation” ads banned in the UK

Etihad Airways has become the latest major carrier to be penalised by Britain’s regulator for publishing allegedly misleading and “exaggerated” environmental advertising. The Abu Dhabi carrier’s “sustainable aviation ” ad campaign has been banned in the UK after the Advertising Standards Authority (ASA) said it was misleading people by “exaggerating the environmental benefits of flying”. The airline, which has for years featured prominently in the UK due to its sponsorship of football club Manchester City, promoted a “louder, bolder approach to sustainable aviation” in the campaign, which was based around posts on Facebook. The ASA said UK marketing rules require