easyJet has delivered an improved first half financial performance driven by a strong focus on capacity allocation, a range of revenue initiatives and a stronger than expected cost performance. Total revenue per seat increased by 1.5% year on year on a constant currency basis, and by 2.6% per seat on a reported basis, to £54.80 driven, in part, by a number of digital and revenue management initiatives, increased average sector length and allocated seating. In the 12 months to 31 March 2014 easyJet carried 12 million business passengers for the first time. Average load factors increased by 0.4 percentage points

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