Singapore Airlines forges ahead with digital innovation blueprint

Eleanor Steed
By Eleanor Steed January 30, 2018 12:06

Singapore Airlines forges ahead with digital innovation blueprint

Singapore Airlines (SIA) has launched its Digital Innovation Blueprint through the unveiling of key bilateral partnerships with the Agency for Science, Technology and Research (A*STAR), Civil Aviation Authority of Singapore (CAAS), Economic Development Board (EDB) and National University of Singapore (NUS).

The Digital Innovation Blueprint is part of SIA’s ongoing transformation programme under which it is significantly boosting its digital capabilities. The airline says that it has been progressively building an open innovation culture across the Group through staff involvement in digital projects, and supporting employees through digital training, such as in digital innovation and design and agile methodologies. A Digital Innovation Lab is being set up to enable staff to work with innovative companies including start-ups, established incubators and accelerators, to stimulate new ideas and facilitate collaboration in a creative environment. The airline is now taking its Blueprint to the next level through extensive collaboration partnerships.

“The SIA Group has been investing heavily to enhance our digital capabilities as part of our ongoing transformation efforts, and the new bilateral partnerships announced today will take things to the next level. Our partnerships with these key agencies also signify our commitment to developing Singapore as a digital hub in the wider aviation and travel industry,” said SIA CEO Mr Goh Choon Phong. “With the launch of our Digital Innovation Blueprint, we aim to be the leading digital airline in the world.”

The partnerships with CAAS and EDB mainly establish joint support to foster a vibrant digital aviation and aerospace ecosystem, increasing the attractiveness of Singapore as a travel and aviation hub in the Asia-Pacific region. This will involve the digitalisation of the aviation and aerospace ecosystem to transform and enhance the industry’s capabilities, efficiencies and resiliency. At the core of this is to also drive traveller-centric convenience with digitally-enabled experiences and engagements.

“SIA is a key partner in the transformation and growth of Singapore’s aerospace and aviation sectors. EDB is happy to support SIA on its digital innovation journey to strengthen its digital capabilities. This will not only help SIA to optimise its operations but potentially catalyse new growth opportunities for SIA,” said Mr Lim Kok Kiang, Assistant Managing Director of Singapore Economic Development Board.

Eleanor Steed
By Eleanor Steed January 30, 2018 12:06