Sitaonair wins first European customer for its high-speed inflight broadband services

Eleanor Steed
By Eleanor Steed April 4, 2017 15:07

Sitaonair wins first European customer for its high-speed inflight broadband services

Air Caraïbes and its sister French Blue, France’s first-ever low-cost, long-haul airline, have appointed Sitaonair to make next-gen inflight connectivity a reality across their fleets.

Sitaonair will ensure global coverage, as well as a consistent and reliable service on the airlines’ long-haul flights between Paris, the French Caribbean and La Réunion.

With Internet ONAIR, the airlines will be empowered to give passengers a personalized, interactive internet connection, akin to a public hotspot on the ground. Its advertising platform also supports a top priority for French Blue – of enriching customer relationships with tailored offers to passengers, as with its current live SKYDeals online shopping promotion, and generating revenue through advertising.

With its iZivision portal, supported by the high-speed broadband connectivity over GX Aviation, Air Caraïbes will offer passengers free innovative services like post cards and selfies to share with their friends and family, as well as position-sharing during the flight.

Marc Rochet, President and CEO of Air Caraïbes and French Blue, says: “By launching French Blue, our vision is to provide a modern, effective, low-cost, long-range airline, with top-quality inflight connectivity, to satisfy passengers’ needs and wants, particularly of the millennial traveller, which will further enhance what we can offer them.

“Choosing SITAONAIR to deliver this, with its ONAIR applications, was natural to us. We are excited about the opportunities digital transformation presents, and have already enjoyed success with a trial of Internet ONAIR on our flights. SITAONAIR brings a respected level of service and expertise to the table, and we look forward to reaping the benefits of this partnership.”

Eleanor Steed
By Eleanor Steed April 4, 2017 15:07