OMAN AIR ADOPTS SITA’S AIRFARE INSIGHT SOLUTION

Oman Air has adopted SITA’s software solution for fares management, Airfare Insight, in a seven-year contract. Oman Air is the fifth Middle Eastern airline to do so. The new system analyses fares and manages the workflow across multiple departments – revenue management, sales, and outsourced pricing distribution – to ensure the right fares are distributed at the right time, to the right customer. Peter Hill, Oman Air CEO, said: “Oman Air always wants its customers to have the best value air fares and with the Airfare Insight solution we will be able to optimise our fare offerings within the same