Finnair to recruit 70 new digital professionals and leverage digitalization in future customer experience development

Eleanor Steed
By Eleanor Steed November 29, 2016 16:24

Finnair to recruit 70 new digital professionals and leverage digitalization in future customer experience development

Finnair will speed up its digital transformation and hire approximately 70 software developers, project managers, service designers and other digital professionals into its new digital team. The new recruitment drive will strengthen the airline’s capability to improve processes and enhance the customer experience with digital solutions.

Taking advantage of the opportunities provided by digitalisation is the next step in Finnair’s accelerated growth strategy, says the airline.

“Mobile applications and applying data will be increasingly visible in the work of Finnair employees across the organisation. We are taking the first mobile apps into use in our aircraft maintenance in the beginning of next year,” says Katri Harra-Salonen, Finnair’s Chief Digital Officer. “We are also seeking new business opportunities enabled by the digital development, and we will invest in innovation at Finnair.”

Finnair’s entire long-haul fleet will be Wi-Fi enabled in the spring of 2017, while Wi-Fi installations for the short-haul European fleet will start gradually as of next spring. Wi-Fi connectivity on board will also bring new opportunities to develop the in-flight customer experience such as enhancing shopping and retail opportunities.

Finnair is targeting accelerated growth and has already recruited approximately 800 new employees this year, the majority of which are cabin crew personnel and pilots. Finnair’s fleet will grow in 2017 with new A350 and A321 aircraft. In 2016, Finnair opened new routes to China, Japan and Europe, and the airline’s network will continue to grow in 2017.

Eleanor Steed
By Eleanor Steed November 29, 2016 16:24