Amadeus acquires Hitit Computer Services

  Amadeus has acquired the CRM and loyalty solutions division of Turkey-based Hitit Computer Services. Hitit Loyalty is the market leader in the airline loyalty space, in terms of customers.   The acquisition will result in Hitit Loyalty’s operations becoming fully integrated into Amadeus’ Airline IT business. At present more than half of Hitit Loyalty’s existing customers are also Altéa users.   The acquisition underlines Amadeus’ continuing investment in its growing Airline IT business. It will allow Amadeus to expand and diversify its existing IT solution portfolio, while addressing airlines’ key business objectives related to the growth and performance of