StandardAero appoints new VP Sales & Marketing

Victoria
By Victoria April 16, 2013 14:12

StandardAero appoints new VP Sales & Marketing

StandardAero has appointed Rob Higby as Vice President, Sales & Marketing for StandardAero’s Airlines & Fleets (A&F) business. Higby will lead StandardAero’s A&F sales efforts spanning commercial aviation, business aviation, and military accounts which, in 2013, achieved nearly $700M in sales.
“Rob is a demonstrated leader, having successfully guided the sales and marketing activities of some of the top aviation and technology companies,” said Rob Cords, Senior Vice President, Airlines & Fleets, StandardAero. “Rob’s skill sets and breadth of knowledge across our market segments makes him the ideal selection for this position. We’re fortunate and excited to have him on our team.”
Immediately preceding his leadership position at StandardAero, Higby was Vice President, Worldwide Airline Sales for GE Aviation. In this role, Higby lead all of GE Aviation’s product and service offerings for its civil aviation aftermarket customers including airlines, MROs, OEMs and other third party GE Systems partners. Higby also has served in several senior leadership positions with companies ranging from AT&T, EMC Corporation, Equallogic Inc., and Avidyne Corporation.

Victoria
By Victoria April 16, 2013 14:12
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