Following the announcement by Swoop regarding the hiring of Steven Greenway as president, WestJet has appointed Bob Cummings as Executive Vice-President, Strategy and Guest Services. Cummings will continue to report directly to WestJet Group President and CEO, Gregg Saretsky. In this role, Cummings will assume responsibility for business development, strategy execution, including oversight of key in-year strategic initiatives, and guest services, including WestJet’s contact centre, and the critical guest-listening functions of guest relations and consumer research. “I would like to thank Bob for the excellent foundation he and the Swoop team have built over the past number of months,” said

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