Finnair study: Finns want to reduce the CO2 impact of flying, prefer biofuels and carbon captures

Finnair conducted a consumer research study during summer 2018 to find out what Finns think of the different ways to reduce or compensate emissions resulting from aviation. According to the study’s results, the majority of Finns are ready to pay to reduce the emissions caused by air travel, but want the proceeds from possible additional charges to go directly to environmental work. Responsible travel is thus increasingly important for Finnish travelers. Finnair is responding to this by introducing a new service in early 2019, which will offer customers an easy way to support measures that directly impact the carbon load.