Virgin Atlantic’s chief executive Steve Ridgeway has stated that airlines need to better sell their services to governments and the traveling public to offset the bad press the industry received last year in light of snow and ash disruptions. In speech at an Airports Operators Association dinner in London, Ridgway said: “Maybe the burning platform is that our sector is taken for granted by the government and by the traveling public, maybe even by ourselves — and that we need to be better at making our case.” The disruption to passenger and cargo traffic caused by the snow storms in

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