Southwest Airlines has unveiled its “Listening Center”, which will be devoted to real time customer services. The facility will be located at Southwest Airlines Headquarters in Dallas, and will use traditional media, social media, and operational data to improve its customer service capability. The facility is the first of its kind in the US domestic airline industry.Linda Rutherford, Vice President Communication & Outreach at Southwest Airlines, said: “The Listening Center symbolizes our commitment to listening to our internal and external Customers, and taking that feedback to make smarter business decisions. As we continue to evolve as a social business, we’ll

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