A new logo for Bmi has reinstated the full name of the airline, British Midland International. The blue design the airline hopes will reinforce its British heritage and international reach. Joerg Hennemann, chief commercial officer, bmi, says: “In British Midland International, we are building a clearly-defined, well-positioned and easily understood brand. Our customers around the world associate themselves with a British airline and our refreshing, new visual identity will help us to communicate in an even clearer way with our customers and staff alike. Our new logo shows our customers that we are an international airline with a strong British

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