easyJet customer retention and loyalty reach record levels

easyJet has today reported that it has increased the proportion of bookings made by existing customers to 57%, up from 50% in 2010. This means that over 37m passengers are rebooking each year compared to 25m four years ago – a 50% increase. The figure for returning business customers is even higher at 62%. To drive this trend still further the airline has launched a trial of a frequent flyer loyalty scheme to reward most regular passengers. The trial, which has been running for the past three months and involves more than 15,000 passengers in the UK, France and Switzerland,