Brunei Airlines repositioning

Victoria
By Victoria March 13, 2012 22:47

Brunei Airlines repositioning

Royal Brunei Airlines is repositioning itself as a boutique airline, having tided over a challenging period in the past couple of years.

“We have been restructuring our business in recent months, and are now refocused as a boutique airline with strong regional franchise and operating only to strategic long-haul destinations.” A statement read

In line with its revamped concept, Brunei’s flagship carrier will soon have its daily Dubai-London service linked via Bandar Seri Begawan to Melbourne, through the commencement of daily Melbourne flights.

Besides its new strategic longhaul product, Asian countries are also being targeted as key markets for RBA, which hopes to fly to Shanghai and expand its regional network over time.

Meanwhile, RBA has been undergoing a makeover that will see the carrier “rebranded, revitalised and refocused” with new customer service offerings based on Bruneian traditions.

Victoria
By Victoria March 13, 2012 22:47
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