Air France to expand LCC subsidiary

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By admin July 28, 2014 11:38

Air France to expand LCC subsidiary

Air France has announced it will accelerate the growth of its LCC subsidiary, Transavia France, in a bid to increase its share of the European budget traveller market.

CEO Alexandre de Juniac told a press conference last week that the Air France-KLM Group’s new Perform 2020 five year restructuring plan will focus on maintaining its position in the long-haul sector while consolidating its short-haul European market share.

De Jauniac said: “The idea is to be in the leading group of European low-cost carriers, given that aviation is a business where size is important.”

Air France also plans to consolidate its short-haul point-to-point operations with those of regional subsidiary HOP!  which, while still functioning as a single business entity, will operate as two distinct brands.

admin
By admin July 28, 2014 11:38