Aer Lingus launches new loyalty programme

Aer Lingus has launched its new loyalty programme AerClub, which is powered by Avios. Aer Lingus’ new loyalty programme already has 400,000 members with an additional 1,500 signing up every day to collect Avios points and turn them into reward flights with Aer Lingus. Marking the official launch of AerClub, Aer Lingus Chief Operating Officer, Mike Rutter said: “We are delighted to officially launch AerClub and to be the first Irish airline loyalty programme that gives members opportunities to earn rewards not only in the air but also through purchases made on the ground and online via our retail partners.”